Background

I faced a real crisis in graduate school when I realized I didn't actually like laboratory work. I was a nerdy kid and as long as I could remember all I wanted to be was a research scientist. My whole identity was wrapped up in that life plan and it just fell apart. I ended up leaving school and taking a a job to gain experience before going overseas to study business. 

In the subsequent years I tried a lot of different things. While living in the Netherlands I opened a

small chain of coffee houses. I returned to Canada to manage a hotel, then opened a skate shop, a supplement store, and a bar. I later moved to Toronto where I worked in event security, eventually becoming the regional hiring manager and building online training courses for people in the industry. After that I worked at GoodLife Fitness as a personal trainer and then as a fitness manager.

Every new adventure was a transformation, from the person I was to the person I wanted to be. That meant breaking down beliefs that were holding me back, things like "I could never own a business", "I hate the sound of my voice", "I'm not athletic enough to be a personal trainer," "I'm not artistic", and on and on. We all have these types of identity beliefs, whether we say them out loud or not. 

This is a huge part of how I help people make change, by figuring out what ideas and beliefs they have that are holding them back. If you can do that, you can be anything you want.  I like the mythology of the phoenix, a bird that gains new life from the ashes of its predecessor. Like the phoenix, you can burn down ideas of who you once were and rise a new person ready to achieve your dreams. 

Qualifications

Education

Certifications

ROTTERDAM SCHOOL OF MANAGEMENT

  • International Master of Business Administration Program (2004)

UNIVERSITY OF TORONTO

  • Master of Science (MSc), Molecular and Medical Genetics (2001)

UNIVERSITY OF WATERLOO

  • Bachelor of Science (BSc), Honours Biology (1998)

CERTIFIED COACHES FEDERATION

  • ​Certified Coach Practioner (2019)

DARBY TRAINING SYSTEMS

  • Level 1 Personal Training Certification (2017)

  • Lean Body Coach Certification (2018)

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