I faced a real crisis in graduate school when I realized I didn't actually like laboratory work. I was a nerdy kid and as long as I could remember all I wanted to be was a research scientist. My whole identity was wrapped up in that life plan and it just fell apart. I ended up leaving school and taking a a job to gain experience before going overseas to study business.
In the subsequent years I tried a lot of different things. While living in the Netherlands I opened a
small chain of coffee houses. I returned to Canada to manage a hotel, then opened a skate shop, a supplement store, and a bar. I later moved to Toronto where I worked in event security, eventually becoming the regional hiring manager and building online training courses for people in the industry. After that I worked at GoodLife Fitness as a personal trainer and then as a fitness manager.
Every new adventure was a transformation, from the person I was to the person I wanted to be. That meant breaking down beliefs that were holding me back, things like "I could never own a business", "I hate the sound of my voice", "I'm not athletic enough to be a personal trainer," "I'm not artistic", and on and on. We all have these types of identity beliefs, whether we say them out loud or not.
This is a huge part of how I help people make change, by figuring out what ideas and beliefs they have that are holding them back. If you can do that, you can be anything you want. I like the mythology of the phoenix, a bird that gains new life from the ashes of its predecessor. Like the phoenix, you can burn down ideas of who you once were and rise a new person ready to achieve your dreams.
ROTTERDAM SCHOOL OF MANAGEMENT
International Master of Business Administration Program (2004)
UNIVERSITY OF TORONTO
Master of Science (MSc), Molecular and Medical Genetics (2001)
UNIVERSITY OF WATERLOO
Bachelor of Science (BSc), Honours Biology (1998)
CERTIFIED COACHES FEDERATION
Certified Coach Practioner (2019)
DARBY TRAINING SYSTEMS
Level 1 Personal Training Certification (2017)
Lean Body Coach Certification (2018)